The All clients page

All clients lists every client in your workspace with its numbers for a period, compared with the same number of days before. Open it from All clients in the menu, or from All clients, goals and pacing on the Overview page.

• Period: 7 days, 30 days or 90 days, ending yesterday. Or type your own dates and click Apply.
• At the top: spend for all clients in your workspace currency, how many clients have data in the period, and how many have a broken login or failed sync.
• Columns: spend, impressions, clicks, conversions, CPA, ROAS, goal, budget pace and last sync. Click a column name to sort by it.
• Search clients finds a client by name. All, Needs attention and No data narrow the list. Needs attention shows clients with a broken login, a failed sync, no ad accounts or no data in the period, or a goal or budget pace that is near or off.
• Click a client to open its page for the same period.

Goal uses each client's Cost per conversion above and ROAS below rules from Alerts. A client's own rule wins over one for every client. A client that missed its target by up to 20% shows Near goal; more than that shows Goal missed. With no such rule, the client shows No goal.

Budget pace is for this month, from the client's monthly budget on its Details tab. Above 110% is over and below 80% is under, unless the client has its own spend pace rules in Alerts.