Website numbers (GA4)
Sessions, key events and revenue from a client's GA4 property, kept apart from ad numbers.
Add the client's GA4 property on the client's Accounts page. The Website (GA4) card then shows sessions, engagement rate, new users, page views, key events and revenue, plus the campaigns (utm_campaign) that brought the most sessions.
- Website numbers are never added to ad totals. GA4 key events and ad platform conversions can count the same sale, so they stay in separate cards.
- Platform, campaign and ad filters do not apply to the website card. The date range and compare period do.
- Revenue is in the GA4 property's currency, and only shows when all of the client's properties use one currency.
- Add the card to any saved report with Edit layout. It stays hidden for clients without a GA4 property.