Email numbers (Mailchimp and Klaviyo)

1. 1Open Data sources and click Continue with Mailchimp or Continue with Klaviyo. You sign in on their page; you never paste an API key.
2. 2Mailchimp: every audience in the account is listed. Klaviyo: the account you signed in to is listed. Sign in again to add another Klaviyo account.
3. 3Open the client, go to the Ad accounts tab and tick its audiences or Klaviyo account.

The Email card shows recipients, opens, unique opens, open rate (unique opens ÷ delivered), clicks, click rate (people who clicked ÷ delivered), unsubscribes and bounces, a chart by day and a table of campaigns or Klaviyo flows.

• Campaign numbers keep growing after a send, and they are counted on the day the campaign was sent. Klaviyo flows are counted per day.
• Orders and revenue show only where the tool measures them: Klaviyo accounts with a Placed Order metric, and Mailchimp audiences with a connected store. Otherwise they are left out, not shown as 0.
• Mailchimp campaigns are read; Mailchimp automations and journeys are not.
• Klaviyo allows only a few report calls a minute, so Klaviyo accounts sync about every hour.
• Email numbers are never added to ad totals. The platform filter applies: pick Klaviyo to see only Klaviyo, or only ad platforms to hide the card.