Audience breakdowns
Split results by age, gender, country and placement. Meta, Google Ads and TikTok send these splits.
A breakdown splits results by age, gender, country or placement, with tabs to switch. Add one to a saved report with Edit layout.
- Meta, Google Ads and TikTok send these splits. Snapchat and LinkedIn do not, so when they are in the report, breakdown totals can be lower than the report totals.
- Google Ads does not send age and gender for every campaign type (Performance Max is one), so those campaigns are not in the age and gender splits.
- Splits may start later than the report's date range while history is still being filled in. The card says when.
- Ad set and ad filters do not apply to breakdowns.