Lumina

Organic search (Search Console)

Clicks, impressions, CTR and average position from Google Search Console, kept apart from ad numbers.

  1. Open Data sources and click Continue with Google on the Google Search Console card.
  2. Sign in with a Google account that has access to the site in Search Console, and allow read-only access.
  3. Open the client, go to the Ad accounts tab and tick the Search Console site.

The Organic search card shows clicks, impressions, CTR (clicks ÷ impressions) and average position (1 is the top of Google). Pick a chart by day and a table of the top search terms, pages, countries or devices with Edit layout.

  • Search Console numbers arrive 2 to 3 days late, so the last days of a period are empty until Google sends them. Empty days show as gaps, not zeros.
  • Search Console leaves out rare search terms to protect privacy. The search term table only covers the terms it sends, so it adds up to less than the totals.
  • Lumina keeps the 200 search terms and pages with the most clicks each day.
  • Search numbers are never added to ad totals. The platform filter applies: pick only ad platforms and the card is hidden.
Open in Lumina:Data sources
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