Show spend with your markup
Add your agency fee on top of ad spend in what a client sees. Your team always sees real cost.
- Open Settings, then Markup and metrics.
- Type the workspace markup in Markup on spend (%), for example 15, and click Save markup.
- Open the client in Client Hub and go to the Client access tab.
- Under Spend shown to this client, tick Show spend with markup to this client.
- To use a different markup for this client only, type it in Markup for this client (%). Leave it empty to use the workspace markup.
- Click Save.
- By default every client sees real spend. Markup only shows for clients where you turn it on.
- Markup can be from 0 to 500%, with up to 2 decimals.
- It raises spend and every cost metric (CPM, CPC, CPA, CPL, CPI, CPE, CPV and custom metrics that use spend). ROAS is worked out from the marked-up spend. Impressions, clicks, CTR and other counts do not change.
- The client sees it in their portal reports, live share links, scheduled emails, and PowerPoint and Excel downloads from those. Nothing on those pages mentions the markup.
- Your team sees real cost in the app. On a client report, switch between Real cost and As the client sees it to preview. AI summaries and Ask your data use real cost.
- Looker Studio keys include markup by default. Tick Show real spend when you create a key for your team.
- Only owners and admins can change the markup.
Open in Lumina:Markup and metrics
Related articles
- The client portalA client portal for agencies: clients log in and see only their own live reports, with dates, PDFs and comments.
- Share links and passwordsShare live client reports with a link for agencies: no login needed, with an optional password and end date.
- Custom metricsBuild your own numbers from the base metrics, like spend / leads or revenue - spend.
- Use Lumina in Looker StudioUse the Lumina Looker Studio connector for agencies: build Google Looker Studio dashboards from your clients' Lumina numbers with an API key.